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type_genre:"Bibliography included"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
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Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
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