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type_genre:"Bibliography included"
~person:"Castaldo, Sandro"
~type_genre:"Aufsatz in Zeitschrift"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Integration of third parties within existing dyads : an exploratory study of category management programs (CMPs)
Castaldo, Sandro
;
Zerbini, Fabrizio
;
Grosso, Monica
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 946-959
Persistent link: https://www.econbiz.de/10003924812
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