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type_genre:"Bibliography included"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Konsumentenverhalten
Language
1,545
Sprache
1,513
Multilingualism
229
Mehrsprachigkeit
228
Linguistics
221
Linguistik
221
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190
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Article
146
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Bibliography included
Aufsatz in Zeitschrift
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146
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Kronrod, Ann
4
Moore, Sarah G.
4
Packard, Grant
4
Alvarez, Cecilia M. O.
3
Berger, Jonah
3
Holmqvist, Jonas
3
Rocklage, Matthew D.
3
Ahn, Jungsun
2
Coulter, Keith S.
2
Coulter, Robin A.
2
Dodoo, Naa Amponsah
2
Grinstein, Amir
2
Grönroos, Christian
2
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2
Ilicic, Jasmina
2
La Ferle, Carrie
2
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Lin, Ying-Ching
2
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2
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2
Meurs, Frank van
2
Măduța, Gyongyver
2
Nordgren, Loran F.
2
Pezzuti, Todd
2
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2
Puntoni, Stefano
2
Puzakova, Marina
2
Rucker, Derek D.
2
Van Vaerenbergh, Yves
2
Wang, Kai-Yu
2
Warren, Caleb
2
Wathieu, Luc
2
Wen, Taylor Jing
2
Wu, Linwan
2
Wyer, Robert S.
2
Zhang, Jurui
2
Abdelrahman, Mahmoud
1
Abrahams, Diane
1
Adler, Susanne
1
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Journal of business research : JBR
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of international consumer marketing
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising research
5
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of marketing research
4
Marketing letters : a journal of research in marketing
4
International journal of hospitality management
3
Journal of global marketing
3
Psychology & marketing
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Tourism management : research, policies, practice
3
Asia Pacific journal of marketing and logistics
2
History of retailing and consumption
2
International marketing review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Management decision : MD
2
Romanian economic and business review
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
China economic review : an international journal
1
Consumer psychology review
1
Decision sciences : DS
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
EuroEconomica
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business and economics research journal
1
International journal of advertising : the review of marketing communications
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of consumer studies
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ECONIS (ZBW)
147
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147
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1
For humble homes and wealthy tables : advertising consumables in eighteenth- and nineteenth-century Basel
Reimann, Anna
- In:
History of retailing and consumption
9
(
2023
)
2
,
pp. 164-186
Persistent link: https://www.econbiz.de/10014446703
Saved in:
2
The language of champagne in nineteenth-century Britain
Harding, Graham
- In:
History of retailing and consumption
9
(
2023
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10014446708
Saved in:
3
Intel inside : the linguistic properties of effective slogans
Hodges, Brady T.
;
Estes, Zachary
;
Warren, Caleb
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 865-886
Persistent link: https://www.econbiz.de/10014526236
Saved in:
4
Language and consumer dishonesty : a self-diagnosticity theory
Gai, Phyliss Jia
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
2
,
pp. 333-351
Persistent link: https://www.econbiz.de/10012620041
Saved in:
5
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
6
Use of Google trends in determining Romanian public opinion towards English language courses
Măduța, Gyongyver
- In:
Romanian economic and business review
18
(
2023
)
1
,
pp. 41-46
Persistent link: https://www.econbiz.de/10014287631
Saved in:
7
Beyond sentiment : the value and measurement of consumer certainty in language
Rocklage, Matthew D.
;
He, Sharlene
;
Rucker, Derek D.
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 870-888
Persistent link: https://www.econbiz.de/10014384289
Saved in:
8
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
9
Foreign language courses for a better inclusion in the labour market : professors' perceptions
Măduța, Gyongyver
- In:
Romanian economic and business review
17
(
2022
)
4
,
pp. 7-16
Persistent link: https://www.econbiz.de/10014279413
Saved in:
10
Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
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