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type_genre:"Bibliography included"
~subject:"Brand image"
~subject:"Lean Management"
~type_genre:"Reprint"
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2010
Persistent link: https://www.econbiz.de/10003924344
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784811
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Wertanalyse in der unternehmensübergreifenden Logistikkette : ein strategischer und verhaltensorientierter Ansatz
Hartrampf, Volker
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1998
Persistent link: https://www.econbiz.de/10000980156
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Wettbewerbsvorteil und Bewertung von Marken : Entwicklung eines Bewertungsmodells zur Effizienzsteigerung im Markenmanagement und -controlling auf Basis mikroökonomisch und finanzt...
Schlaberg, Frank
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1997
Persistent link: https://www.econbiz.de/10000968348
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