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type_genre:"Bibliography included"
~subject:"Market research"
~type_genre:"Book section"
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Fundamentals of marketing research ; Vol. 3
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Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
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Direct store delivery : concepts, applications and instruments
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
- In:
Modelling value : selected papers of the 1st …
,
(pp. 149-166)
.
2012
Persistent link: https://www.econbiz.de/10009426641
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3
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
-
2011
Persistent link: https://www.econbiz.de/10009374633
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4
Using DSD for prime market research
Preddy, Neil
;
Rigney, Wayne
;
Gogos, Paris
- In:
Direct store delivery : concepts, applications and …
,
(pp. 57-78)
.
2009
Persistent link: https://www.econbiz.de/10003822642
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5
Competitor analysis: assessing competitive formats and advantages
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 37-46)
.
2007
Persistent link: https://www.econbiz.de/10003443949
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6
Die Werbebeobachtung in Österreich
Fessel, Klaus
- In:
Handbuch der Marktforschung
,
(pp. 74-78)
.
2007
Persistent link: https://www.econbiz.de/10003536385
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7
The effect of introductions on telephone survey participation rates
Brennan, Mike
;
Benson, Susan
;
Kearns, Zane
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2007
Persistent link: https://www.econbiz.de/10003540400
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Riding the wave : response rates and the effects of time intervals between successive mail survey follow-up efforts
Claycomb, Cindy
;
Porter, Stephen S.
;
Martin, Charles L.
-
2007
Persistent link: https://www.econbiz.de/10003540411
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9
"New and improved" direct marketing : a non-parametric approach
Racine, Jeffrey
- In:
Econometric models in marketing
,
(pp. 141-164)
.
2002
Persistent link: https://www.econbiz.de/10001657513
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Brand Status - Evaluation und Diagnose des Markenerfolgs einer Direktbank aus Verbrauchersicht
Szallies, Rüdiger
- In:
Direct Banking : wie virtuelle Institute das …
,
(pp. 231-246)
.
2000
Persistent link: https://www.econbiz.de/10001537689
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