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type_genre:"Bibliography included"
~subject:"Product Placement"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"TV-Werbung"
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Product Placement
Fernsehwerbung
461
Television advertising
461
Advertising effects
259
Werbewirkung
259
Consumer behaviour
110
Konsumentenverhalten
110
USA
103
United States
103
Advertising
97
Werbung
93
Internet marketing
81
Online-Marketing
81
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50
Mediennutzung
50
Fernsehprogramm
48
Television programme
48
Children
47
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47
Television
47
Fernsehen
45
Brand management
37
Markenführung
37
Target group
34
Zielgruppe
34
Sport event
31
Sportveranstaltung
31
Product placement
26
Theorie
26
Theory
26
advertising
26
Hörfunkwerbung
21
Radio advertising
21
Brand image
20
Markenimage
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Emotion
19
Marketing management
18
Marketingmanagement
18
television
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Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Boerman, Sophie C.
2
Cunningham, Isabella
2
Davtyan, Davit
2
Dens, Nathalie
2
Neijens, Peter C.
2
Aleksandrovs, Leonids
1
Auty, Susan
1
Bellman, Steven
1
Buijzen, Moniek
1
Cain, Rita M.
1
Cauberghe, Verolien
1
Charry, Karine M.
1
Corkindale, David
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Leng, Ho Keat
1
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1
Muehling, Darrel D.
1
Más Ruiz, Francisco José
1
Neale, Michael
1
Nebenzahl, Israel D.
1
Neijens, Peter
1
Nicolau, Juan Luis
1
Niederberger, Angelika
1
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1
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International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising research
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Tourism management : research, policies, practice
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of targeting, measurement and analysis for marketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of media economics
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ECONIS (ZBW)
26
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1
Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
Saved in:
2
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
3
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
4
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
5
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
6
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
7
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
8
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
Saved in:
9
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
10
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
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