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type_genre:"Bibliography included"
~subject:"Services marketing"
~type_genre:"Book section"
~type_genre:"Guidebook"
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Services marketing
Business services
885
Unternehmensdienstleistung
885
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180
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180
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107
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105
Theorie
94
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94
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93
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73
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73
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65
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65
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64
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48
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48
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45
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45
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43
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43
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41
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41
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Engelsleben, Tobias
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Hüggelmeier, Jörn
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Business-to-business brand management : theory, research and executive case study exercises
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Exploring services science : 4th international conference, IESS 2013, Porto, Portugal, February 7 - 8, 2013 ; proceedings
1
Gabler Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Integrierte Logistik und Unternehmensführung
1
Managing in the information economy : current research issues
1
SOLOCOM - Ein Wissensprogramm für Ein-Personen-Unternehmen
1
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ECONIS (ZBW)
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1
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
;
Frederiksen, Lee W.
-
2013
-
Second edition
Persistent link: https://www.econbiz.de/10009769355
Saved in:
2
Modeling service relationships for service networks
Cardoso, Jorge
- In:
Exploring services science : 4th international …
,
(pp. 114-128)
.
2013
Persistent link: https://www.econbiz.de/10009728302
Saved in:
3
B2B-Dienstleistungsmarketing : wie Hidden Champions ihre Kunden überzeugen
Pohl, Jens
;
Hüggelmeier, Jörn
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 131-150)
.
2012
Persistent link: https://www.econbiz.de/10009697135
Saved in:
4
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
-
2009
Persistent link: https://www.econbiz.de/10003815701
Saved in:
5
Managing business-to-business service brands
Davis, Donna F.
;
Golicic, Susan L.
;
Marquardt, Adam
- In:
Business-to-business brand management : theory, …
,
(pp. 195-221)
.
2009
Persistent link: https://www.econbiz.de/10008661020
Saved in:
6
Service design, competition and market segmentation in business information services with data updates
Anant, Bashyam
;
Karmarkar, Uday S.
- In:
Managing in the information economy : current research …
,
(pp. 305-334)
.
2007
Persistent link: https://www.econbiz.de/10003485450
Saved in:
7
Meine Dienstleistung verkaufen
Schubert, Martina
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400509
Saved in:
8
Marketing für Systemanbieter : Ansätze zu einem Relationship Marketing-Konzept für das logistische Kontraktgeschäft. Mit einem Geleitw. von Werner Delfmann
Engelsleben, Tobias
-
1999
Persistent link: https://www.econbiz.de/10001399037
Saved in:
9
Zwischenbetriebliche Logistikleistungen in der Industrie : Produktion und Absatz investiver Dienstleistungen
Grüner, Angela
-
1997
Persistent link: https://www.econbiz.de/10000969435
Saved in:
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