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type_genre:"Case study"
~person:"Askegaard, Søren"
~person:"Khoury, Elena"
~person:"Langguth, Heike"
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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The role of cultural capital in creating "glocal" brand relationships
Kjeldgaard, Dannie
;
Askegaard, Søren
;
Eckhardt, Giana M.
- In:
Strong brands, strong relationships
,
(pp. 48-60)
.
2015
Persistent link: https://www.econbiz.de/10011313060
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2
Who will be next? : the challenge of family business planning
Khoury, Elena
;
Khoury, Maria
- In:
Cases on management and organizational behavior in an …
,
(pp. 241-256)
.
2014
Persistent link: https://www.econbiz.de/10010238235
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3
Wertorientierte Konzepte am Beispiel eines Brauereikonzerns
Langguth, Heike
;
Chahed, Yasmine
- In:
Controlling : Zeitschrift für erfolgsorientierte …
16
(
2004
)
7
,
pp. 399-411
Persistent link: https://www.econbiz.de/10002143185
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