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type_genre:"Case study"
~subject:"Brand image"
~type:"book"
~type_genre:"Advisory report"
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Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
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Identitätsorientierte Markenführung im Fußball : eine empirische Imageanalyse am Beispiel des MSV Duisburg
Kollmann, Tobias
;
Karczewski, Marvin
;
Brune, Matthias
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009153550
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