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type_genre:"Case study"
~subject:"Brand management"
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Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy
-
2018
Persistent link: https://www.econbiz.de/10011806939
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The China puzzle : the powerful impact of strategic thinking in the world's fastest growing advertising market
In:
Journal of advertising research
51
(
2011
)
4
,
pp. 634-642
Persistent link: https://www.econbiz.de/10009502565
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Light, Larry
;
Kiddon, Joan S.
-
2009
Persistent link: https://www.econbiz.de/10003743736
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