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type_genre:"Case study"
~subject:"Germany"
~subject:"Markenartikel"
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Consumer preferences
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Sänn, Alexander
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Heun, Thomas
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Brandenburgische Technische Universität Cottbus-Senftenberg
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Springer Fachmedien Wiesbaden
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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ECONIS (ZBW)
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The preference-driven lead user method for new product development : a comprehensive way to stimulate innovations with internal and external sources
Sänn, Alexander
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2017
Persistent link: https://www.econbiz.de/10011619448
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2
The preference-driven Lead User Method for new product development
Sänn, Alexander
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2015
Persistent link: https://www.econbiz.de/10011504474
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3
Auto, Marke, Sport. : zur Bedeutung dynamischen Fahrens für Automarken und ihre Anhänger
Heun, Thomas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 449-463)
.
2014
Persistent link: https://www.econbiz.de/10010354029
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