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Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy
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2018
Persistent link: https://www.econbiz.de/10011806939
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Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
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Houston, Michael J.
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2009
Persistent link: https://www.econbiz.de/10003785273
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