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type_genre:"Case study"
~subject:"Promotional materials"
~subject:"Vergleich"
~type_genre:"Article in journal"
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Promotional materials
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Werbemittel
84
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European journal of marketing : EJM
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Marketing : ZFP ; journal of research and management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
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5
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4
Journal of business economics : JBE
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Agricultural and resource economics review : ARER
1
Asia Pacific journal of marketing and logistics
1
Betriebs-Berater : Zeitschrift für Recht und Wirtschaft
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Economics letters
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Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
1
Global business and organizational excellence : a review of research & best practices
1
International journal of nonprofit & voluntary sector marketing
1
International review of entrepreneurship : IRE
1
Jahrbuch Seniorenmarketing
1
Journal of international business and economics : JIBE
1
Journal of management information systems : JMIS
1
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Revue d'économie régionale & urbaine : RERU
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Southern economic journal
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ECONIS (ZBW)
84
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1
Improving on-shelf availability of promotional products at a Malaysian department store
Lee, Kuang Siew
;
Ling, Tan Cheng
- In:
Global business and organizational excellence : a …
36
(
2017
)
4
,
pp. 24-32
Persistent link: https://www.econbiz.de/10011685034
Saved in:
2
Decision making under parity : an experimental examination of retailers' choice among parity trade promotions
Poddar, Amit
;
Donthu, Naveen
;
Bello, Daniel C.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011702398
Saved in:
3
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
4
Sensory identity : the impact of olfaction on consumption
Cross, Samantha N. N.
;
Lin, Meng-Hsien
;
Childers, Terry L.
-
2015
Persistent link: https://www.econbiz.de/10011657609
Saved in:
5
The role of product-premium fit in determining the effectiveness of hedonic and utilitarian premiums
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 985-995
Persistent link: https://www.econbiz.de/10010206833
Saved in:
6
An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts
Laran, Juliano
;
Tsiros, Michael
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10009717165
Saved in:
7
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
8
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Saved in:
9
Die Aktivierungskraft von Guerilla Produktinszenierungen : ein Vergleich von Guerilla Marketing und klassischer Plakatwerbung mittels Aktivierungsindikatoren im EEG
Krieger, Kai Harald
;
Esch, Franz-Rudolf
;
Osinsky, Roman
; …
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 196-212
Persistent link: https://www.econbiz.de/10009626277
Saved in:
10
How we make donors feel : the relationship between premium benefit level and donor identity esteem
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10009778685
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