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type_genre:"Case study"
~subject:"Supplier relationship management"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
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Supplier relationship management
Verkauf
42
Selling
40
Marketing
7
Salespeople
7
Verkaufspersonal
7
Lieferantenmanagement
6
B-to-B-Marketing
4
Beziehungsmarketing
4
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4
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4
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4
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4
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3
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3
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2
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2
Betriebliches Bildungsmanagement
2
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2
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2
Consumer behaviour
2
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2
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Marketingmanagement
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Artto, Karlos
1
Borg, Susanne Wiatr
1
Finch, John H.
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Geiger, Susi
1
Grönroos, Christian
1
Kujala, Jaakko
1
La Rocca, Antonella
1
Levitt, Raymond E.
1
Moscatelli, Paolo
1
Perna, Andrea
1
Plötner, Olaf
1
Snehota, Ivan
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Spekman, Robert E.
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Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
6
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1
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
2
Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr
;
Young, Louise
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
Saved in:
3
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
4
Organizing in the context of global project-based firm : the case of sales-operations interface
Turkulainen, Virpi
;
Kujala, Jaakko
;
Artto, Karlos
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10009734944
Saved in:
5
Buyer-seller interactions in mature industrial markets : blurring the relational-transactional selling dichotomy
Geiger, Susi
;
Finch, John H.
- In:
The journal of personal selling & sales management : JPSSM
31
(
2011
)
3
,
pp. 255-268
Persistent link: https://www.econbiz.de/10009270843
Saved in:
6
Bringing technology to market: trends, cases, solutions
Plötner, Olaf
(
ed.
);
Spekman, Robert E.
(
contributor
)
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003399618
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