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type_genre:"Collection of articles of several authors"
~person:"Ko, Yong Jae"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
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Search: subject_exact:"Celebrity endorsement"
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Athletes
3
Celebrity endorsement
3
Celebrity-Werbung
3
Sportler
3
Advertising effects
2
Werbewirkung
2
Associative memory network model
1
Athlete endorsement
1
Athlete reputational crisis
1
Brand management
1
Cognition
1
Cognitive dissonance
1
Consumer behaviour
1
Kognition
1
Konsumentenverhalten
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Markenführung
1
Psychology of advertising
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Reputation
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Werbepsychologie
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adoptive network models
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athlete brands
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brand management
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celebrity endorsement
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Collection of articles of several authors
Aufsatz in Zeitschrift
Conference proceedings
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English
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Ko, Yong Jae
Roy, Subhadip
14
Ilicic, Jasmina
7
Schimmelpfennig, Christian
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Agnihotri, Arpita
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Carrillat, François A.
4
Chan, Kara
4
D'Rozario, Denver
4
Erfgen, Carsten
4
Jain, Varsha
4
Liu, Matthew Tingchi
4
Pradhan, Debasis
4
Um, Nam-Hyun
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Carlson, Brad D.
3
Dennis, Charles
3
Derdenger, Timothy P.
3
Dwivedi, Abhishek
3
Fink, Janet S.
3
Foroudi, Pantea
3
Fowler, Kendra
3
Franck, Egon
3
Hussain, Shahzeb
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Koo, Jakeun
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Melewar, T. C.
3
Mishrab, Aditya Shankar
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Parmar, Yadvinder
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International journal of sports marketing & sponsorship
2
Psychology & marketing
1
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ECONIS (ZBW)
3
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The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
3
Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness
Chang, Yonghwan
;
Ko, Yong Jae
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 678-691
Persistent link: https://www.econbiz.de/10011560100
Saved in:
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