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type_genre:"Collection of articles of several authors"
~subject:"Sports marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Ratgeber"
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Sports marketing
Celebrity endorsement
77
Celebrity-Werbung
76
Advertising effects
19
Werbewirkung
19
Brand management
18
Markenführung
18
Consumer behaviour
11
Konsumentenverhalten
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Social Web
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Social web
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Brand image
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Deutschland
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Germany
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Athletes
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Collection of articles of several authors
Aufsatz im Buch
Ratgeber
Article in journal
34
Aufsatz in Zeitschrift
34
Book section
3
Case study
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German
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Boyle, Raymond
1
Haynes, Richard
1
Kilian, Karsten
1
Schaaf, Daniela
1
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Journal of promotion management : JPM
1
Managing sport business : an introduction
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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ECONIS (ZBW)
4
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1
Prominente Sportler als Testimonials in der Werbung
Kilian, Karsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 195-213)
.
2014
Persistent link: https://www.econbiz.de/10010354049
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2
Testimonial- und Celebrity-Werbung im Sport
Schaaf, Daniela
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 323-352)
.
2013
Persistent link: https://www.econbiz.de/10009705013
Saved in:
3
Sport, the media and strategic communications management
Boyle, Raymond
;
Haynes, Richard
- In:
Managing sport business : an introduction
,
(pp. 318-337)
.
2012
Persistent link: https://www.econbiz.de/10009305447
Saved in:
4
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
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