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type_genre:"Collection of articles written by one author"
~subject:"Business-to-business marketing"
~type_genre:"Sammelwerk"
~type_genre:"Textbook"
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Organizational buying behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337123
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Principles of contemporary marketing
Kurtz, David L.
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2012
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15. ed., international ed.
Persistent link: https://www.econbiz.de/10013500092
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Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
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Journal of marketing
75
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2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
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