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type_genre:"Company information"
~person:"Duarte, Marcelo Pereira"
~subject:"International competition"
~type_genre:"Article in journal"
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Search: subject_exact:"Marktzutritt in Auslandsmärkte"
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Adaptive marketing capabilities
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Duarte, Marcelo Pereira
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Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Reimann, Caroline Kalil
;
Carvalho, Fernando Manuel …
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2533-2543
Persistent link: https://www.econbiz.de/10013455429
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