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type_genre:"Einführung"
~subject:"Kommunikation"
~subject:"Werbewirkung"
~type_genre:"Interview"
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Advertising planning
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Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
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2014
Persistent link: https://www.econbiz.de/10010482550
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Advertising : principles & practice
Moriarty, Sandra E.
;
Mitchell, Nancy
;
Wells, William
-
2009
-
8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
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"Wir können auch über uns selbst lachen"
Kaempfe, Hasso
;
Gatermann, Michael
- In:
Akzente
(
2007
)
1
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pp. 16-19
Persistent link: https://www.econbiz.de/10003537048
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