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type_genre:"Fallstudie"
~person:"Gupta, Punam"
~person:"Hu, Dinghuan"
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Search: subject_exact:"Handelskette"
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Handelskette
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Retail chain
2
Brand management
1
Business ethics
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China
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Ethical branding
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Fabindia <Delhi>
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Food retailing
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Kleinbauern
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Lebensmitteleinzelhandel
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Lieferkette
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Market research
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Gupta, Punam
Hu, Dinghuan
Ailawadi, Kusum L.
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D'Onofrio, Giuseppe
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Dannecker, Achim
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Singh, Sukhpal
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Ethical branding and marketing : cases and lessons
1
Linking smallholder producers to modern agri-food chains : case studies from South Asia, Southeast Asia and China
1
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ECONIS (ZBW)
2
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Ethical branding best practices : a study of Fabindia in the context of social business
Kumar, Dinesh
;
Gupta, Punam
- In:
Ethical branding and marketing : cases and lessons
,
(pp. 115-124)
.
2019
Persistent link: https://www.econbiz.de/10012033787
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2
Keys to inclusion of small-scale producers in dynamic markets : Carrefour's quality lines in China
Hu, Dinghuan
;
Dandan, Xia
- In:
Linking smallholder producers to modern agri-food …
,
(pp. 275-307)
.
2013
Persistent link: https://www.econbiz.de/10011950452
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