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type_genre:"Fallstudie"
~subject:"Australien"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Kundenwertanalyse"
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Australien
Konsumentenverhalten
Customer value
337
Kundenwert
337
Beziehungsmarketing
155
Relationship marketing
155
Theorie
50
Theory
50
Deutschland
28
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28
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25
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16
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Kundenzufriedenheit
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Messung
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Shareholder Value
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Shareholder value
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Dixon, Andrea L.
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1
Bilgin-Wührer, Zeynep
1
Christodoulopoulou, Angeliki
1
Dong, Yue
1
Eisenbeiß, Maik
1
Gattringer, Regina
1
Golik Klanac, Nataša
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Haapio, Heidi
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Hiller, Alex
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Jensen, Barbara
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1
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Lowe, Julian F.
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Lynch, David
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Meise, Niklas
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Monroe, Kent B.
1
Persson, Andreas
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Ray Collins
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Reinartz, Werner J.
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Rudolph, Thomas
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Rust, Roland T.
1
Schneider, Marvin
1
Uusitalo, Outi
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Villanueva, Julian
1
Woodall, Tony
1
Wührer, Gerhard
1
Yi, Youjae
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Handbook of research on customer equity in marketing
4
European journal of marketing : EJM
2
The Oxford handbook of strategic sales and sales management
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Contemporary issues in digital marketing
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Essays on contracts, mechanisms and information revelation
1
Innovation in pricing : contemporary theories and best practices
1
Journal of Asia Pacific business
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Modelling value ; Vol. 2
1
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
1
Storming the global business : rise of the Asian tigers
1
The dynamics of corporate social responsibility : a critical approach to theory and practice
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
1
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ECONIS (ZBW)
24
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1
Better understand post-use behaviours through perceived value : exploratory study
Lebossé, Camille
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 100-110)
.
2024
Persistent link: https://www.econbiz.de/10014501109
Saved in:
2
Value for the ethical consumer
Hiller, Alex
;
Woodall, Tony
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 11-32)
.
2023
Persistent link: https://www.econbiz.de/10014330745
Saved in:
3
"Interesting but scary" : customers' perceived value of MyData
Haapio, Heidi
;
Uusitalo, Outi
- In:
Contemporary issues in digital marketing
,
(pp. 152-162)
.
2022
Persistent link: https://www.econbiz.de/10012698316
Saved in:
4
The hybrid shopping mile and its orbital customer journey mapping
Bilgin-Wührer, Zeynep
;
Wührer, Gerhard
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 133-152)
.
2021
Persistent link: https://www.econbiz.de/10012492365
Saved in:
5
Behavioral aspects of pricing
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 349-369)
.
2018
Persistent link: https://www.econbiz.de/10011713361
Saved in:
6
Customer value, shareholder wealth, community wellbeing : a roadmap for companies and investors
Kilroy, Denis
;
Schneider, Marvin
-
2017
Persistent link: https://www.econbiz.de/10011662239
Saved in:
7
Customer value perception : understanding customer response to company's CSR initiatives
Annan-Diab, Fatima
;
Jensen, Barbara
- In:
The dynamics of corporate social responsibility : a …
,
(pp. 53-70)
.
2017
Persistent link: https://www.econbiz.de/10011596546
Saved in:
8
The power of customer referrals
Leone, Robert P.
;
Christodoulopoulou, Angeliki
- In:
Handbook of research on customer equity in marketing
,
(pp. 199-223)
.
2015
Persistent link: https://www.econbiz.de/10010483486
Saved in:
9
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
10
Managing customer loyalty to maximize customer equity
Reinartz, Werner J.
;
Eisenbeiß, Maik
- In:
Handbook of research on customer equity in marketing
,
(pp. 139-159)
.
2015
Persistent link: https://www.econbiz.de/10010483490
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