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type_genre:"Fallstudie"
~subject:"Automotive industry"
~subject:"Corporate social responsibility"
~type_genre:"Article in journal"
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Internal branding
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Consumer behavior analysis : (a) rational approach to consumer choice
1
European journal of marketing : EJM
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Innovatives Markenmanagement
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of world business : JWB
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1
Internal brand management in an international context
Ravens, Christina
-
2014
Persistent link: https://www.econbiz.de/10010219180
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The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
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3
Organizational performance and customer value
Tosti, Donald
;
Herbst, Scott A.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 66-86)
.
2013
Persistent link: https://www.econbiz.de/10009740428
Saved in:
4
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
5
Behavioral Branding am Beispiel der BMW Group
Graumann, Matthias
;
Sanktjohanser, Jana
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 283-295
Persistent link: https://www.econbiz.de/10003818348
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