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type_genre:"Fallstudie"
~subject:"B-to-B-Marketing"
~type_genre:"Working Paper"
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Search: subject_exact:"Messebeteiligung"
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Field guide to case study research in business-to-business marketing and purchasing
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Markenadäquate Gestaltung von Live Communication-Instrumenten : Untersuchung der Wahrnehmung und Wirkung von Messeständen
Ermer, Beatrice
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2014
Persistent link: https://www.econbiz.de/10010373914
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B2B interactions at trade fairs and relationship quality : a conceptual approach
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Field guide to case study research in …
,
(pp. 167-189)
.
2014
Persistent link: https://www.econbiz.de/10011413789
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