//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Fallstudie"
~subject:"Corporate social responsibility"
~subject:"internal branding"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand behavior"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate social responsibility
internal branding
Internal branding
54
Interne Markenführung
54
Brand management
18
Markenführung
18
Brand image
9
Markenimage
9
Arbeitsverhalten
7
Deutschland
7
Germany
7
International marketing
7
Internationales Marketing
7
Work behaviour
7
Consumer behaviour
6
Corporate culture
6
Konsumentenverhalten
6
Unternehmenskultur
6
Brand
5
Brand architecture
5
Employee retention
5
Internal communication
5
Interne Kommunikation
5
Markenarchitektur
5
Markenartikel
5
Mitarbeiterbindung
5
Arbeitskräfte
4
Automotive industry
4
Kfz-Industrie
4
Salespeople
4
Verkaufspersonal
4
Workforce
4
Corporate reputation
3
Firmenimage
3
HR marketing
3
Hotel industry
3
Hotellerie
3
Personalmarketing
3
Arbeitszufriedenheit
2
Austria
2
Automotive services industry
2
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Fallstudie
Article in journal
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Case study
1
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
5
Author
All
Afshardoost, Mona
1
Bowden, Jana
1
Eshaghi, Mohammad Sadegh
1
Leijerholt, Ulrika
1
Lindgreen, Adam
1
Murray, John
1
Müller, Monika
1
O'Callaghan, Edmund
1
Vallaster, Christine
1
more ...
less ...
Published in...
All
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of world business : JWB
1
Organization : the critical journal of organization, theory and society
1
The international review of retail, distribution and consumer research
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika
- In:
Organization : the critical journal of organization, …
25
(
2018
)
1
,
pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
Saved in:
4
Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund
;
Murray, John
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
Saved in:
5
The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->