//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Firmeninformation"
~subject:"Automotive industry"
~subject:"Strategie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Automotive industry
Strategie
Brand management
5
Markenführung
5
Deutschland
4
Germany
4
Markenartikel
4
Brand
3
Business history
3
Unternehmensgeschichte
3
Ernährungsindustrie
2
Food industry
2
1883-2005
1
1891-1975
1
Advertising
1
Brand image
1
Dr. August Oetker KG
1
Firm growth
1
Frosta-Aktiengesellschaft
1
Frozen food
1
Geschichte
1
Geschichte 1891-1975
1
Innovation
1
International marketing
1
Internationales Marketing
1
Kfz-Industrie
1
Kraftfahrzeug
1
Lebensmittelindustrie
1
Markenimage
1
Markenpolitik
1
Mercedes-Benz-Aktiengesellschaft / Classic
1
Motor vehicle
1
PWA Papierwerke Waldhof-Aschaffenburg Aktiengesellschaft
1
Papierindustrie
1
Procter & Gamble Company
1
Product management
1
Produktmanagement
1
Produktpositionierung
1
Pulp and paper industry
1
Strategy
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Firmeninformation
Article in journal
72
Aufsatz in Zeitschrift
72
Aufsatz im Buch
40
Book section
40
Hochschulschrift
40
Thesis
32
Case study
21
Fallstudie
21
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
8
Working Paper
8
Collection of articles of several authors
4
Interview
4
Sammelwerk
4
Aufsatzsammlung
3
Bibliografie enthalten
2
Bibliography included
2
Company information
2
Bildband
1
Handbook
1
Handbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
German
2
Author
All
Butterfield, Leslie
1
Schiele, Thomas P.
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ikone einer Leidenschaft : die Entwicklung der Marke Mercedes-Benz
Butterfield, Leslie
-
2005
Persistent link: https://www.econbiz.de/10003452575
Saved in:
2
Markenstrategien wachstumsorientierter Unternehmen
Schiele, Thomas P.
-
1997
Persistent link: https://www.econbiz.de/10000987148
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->