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type_genre:"Forschungsbericht"
~type_genre:"Fallstudie"
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Search: subject_exact:"Schnellimbiss"
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Fast-food industry
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Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
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ECONIS (ZBW)
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Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy
-
2018
Persistent link: https://www.econbiz.de/10011806939
Saved in:
2
McDonald's - ein Lehrstück für strategisches und operatives Marketing
Schneider, Willy
-
2018
Persistent link: https://www.econbiz.de/10011806943
Saved in:
3
Starbucks China : the world's priciest cup of coffee
Chen, Peilu
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 92-95)
.
2017
Persistent link: https://www.econbiz.de/10011609692
Saved in:
4
The role of franchising on industry evolution : assessing the emergence of franchising and its impact on structural change
Beere, Rosalind
-
2017
Persistent link: https://www.econbiz.de/10011588510
Saved in:
5
Starbucks Philippines : brewing a Filipino-American experience
Hota, Monali
;
Newlands, David
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 17-25)
.
2017
Persistent link: https://www.econbiz.de/10011537857
Saved in:
6
Which customers should this restaurant listen to?
Puri, Sandeep
;
Khanzode, Kirti
;
Beard, Alison
- In:
Harvard business review : HBR
94
(
2016
)
6
,
pp. 109-113
Persistent link: https://www.econbiz.de/10011499182
Saved in:
7
Brust oder Keule?
Puri, Sandeep
;
Khanzode, Kirti
;
Beard, Alison
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
8
,
pp. 70-77
Persistent link: https://www.econbiz.de/10011536559
Saved in:
8
Cultural convergence in emerging markets : the case of McDonald's in China and India
Jeon, Hyo Jin
;
Meiseberg, Brinja
;
Dant, Rajiv P.
; …
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
2
,
pp. 732-749
Persistent link: https://www.econbiz.de/10011457350
Saved in:
9
McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2015
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
Saved in:
10
Limits of the McDonaldization thesis : eBayization and ascendant trends in post-industrial consumer culture
Ahuvia, Aaron
;
Izberg-Bilgin, Elif
- In:
Brands : interdisciplinary perspectives
,
(pp. 268-296)
.
2015
Persistent link: https://www.econbiz.de/10010478957
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