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type_genre:"Glossar enthalten"
~isPartOf:"Journal of marketing communications"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Advertising regulation
5
Consumer behaviour
5
Konsumentenverhalten
5
Werbebeschränkung
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Ethics
3
Ethik
3
Internet marketing
3
Online-Marketing
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Business ethics
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Generational theory
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Al Kurdi, Barween
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Alshaar, H.
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Alshurideh, M.
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Chock, T. Makana
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Daems, Kristien
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Golan, Guy J.
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Hussien, Alhareth Mohammed Abu
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Lim, Joon Soo
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Moons, Ingrid
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Journal of marketing communications
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
Working paper / National Bureau of Economic Research, Inc.
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
6
Discussion paper / Centre for Economic Policy Research
5
Journal of business ethics : JOBE
5
Journal of health economics
5
Journal of historical research in marketing
5
Review of industrial organization : RIO
5
Journal of advertising research
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Wettbewerb in Recht und Praxis : wrp
4
Working papers / TSE : WP
4
Young consumers : insight and ideas for responsible marketers
4
CESifo working papers
3
Contemporary economic policy : a journal of Western Economic Association International
3
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
International review of law and economics
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Working paper / Department of Commerce, College of Business, Massey University
3
Applied economics letters
2
Discussion paper / Institute of Social and Economic Research
2
Forum public management : Diskussionspapier
2
Health marketing quarterly
2
Journal of business ethics : JBE
2
Journal of business research : JBR
2
Journal of economics
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of public economic theory
2
Journal of public policy & marketing
2
Kom / Kommission der Europäischen Gemeinschaften
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Marketing science
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The American economic review
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ECONIS (ZBW)
5
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1
Consumer perceptions of online advertising of weight loss products : the role of social norms and perceived deception
Lim, Joon Soo
;
Chock, T. Makana
;
Golan, Guy J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10012203402
Saved in:
2
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
3
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
4
Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market
Alshurideh, M.
;
Al Kurdi, Barween
;
Hussien, Alhareth …
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
Saved in:
5
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
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