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type_genre:"Glossar enthalten"
~person:"McCarthy, Edmund Jerome"
~person:"Ratten, Vanessa"
~type_genre:"Book section"
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Covid-19, technology and marketing : moving forward and the new normal
2
Developing digital marketing : relationship perspectives
2
Digital entrepreneurship in Sub-Saharan Africa : challenges, opportunities and prospects
1
Marketing and the common good : essays from Notre Dame on societal impact
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1
COVID-19, technology and marketing
Ratten, Vanessa
;
Thaichon, Park
- In:
Covid-19, technology and marketing : moving forward and …
,
(pp. 1-20)
.
2021
Persistent link: https://www.econbiz.de/10012605436
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2
COVID-19 : future marketing and technology research challenges
Ratten, Vanessa
;
Khaksar, Seyed Mohammad Sadegh
- In:
Covid-19, technology and marketing : moving forward and …
,
(pp. 143-157)
.
2021
Persistent link: https://www.econbiz.de/10012605464
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3
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
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4
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
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5
The impact of new media (digital) and globalisation on Nollywood
Madichie, Nnamdi O.
;
Ajakaiye, Bamidele O.
;
Ratten, Vanessa
- In:
Digital entrepreneurship in Sub-Saharan Africa : …
,
(pp. 89-121)
.
2019
Persistent link: https://www.econbiz.de/10012008795
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6
Social issues of marketing in the American economy
Furuhashi, Y. Hugh
;
McCarthy, Edmund Jerome
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 93-101)
.
2014
Persistent link: https://www.econbiz.de/10009774186
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7
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
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8
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
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2009
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17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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9
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
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2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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10
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
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