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type_genre:"Glossary included"
~source:"econis"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
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Search: subject_exact:"Werbefunk"
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Hörfunkwerbung
153
Radio advertising
153
Werbewirkung
33
Advertising effects
31
Werbung
29
USA
28
United States
28
Deutschland
26
Advertising
25
Germany
25
Theorie
24
Theory
24
Fernsehen
23
Fernsehwerbung
22
Television advertising
22
Television
21
Psychology of advertising
14
Werbepsychologie
14
Broadcast
13
Internet marketing
13
Online-Marketing
13
Rundfunk
13
Consumer behaviour
11
Konsumentenverhalten
11
Broadcasting policy
9
Competition
9
Rundfunkpolitik
9
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9
Broadcasting industry
8
Media usage
8
Mediennutzung
8
Rundfunksender
8
Werbesendung
8
Fernsehprogramm
7
Promotional materials
7
Television programme
7
Werbemittel
7
Broadcasting finance
6
EU countries
6
EU-Staaten
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2
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Article
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29
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125
Graue Literatur
66
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66
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48
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34
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31
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106
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43
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2
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Reinares-Lara, Eva
4
Martín-Santana, Josefa D.
3
Berkman, Dave
2
Craton, Lincoln G.
2
Dukes, Anthony
2
Gal-Or, Esther
2
Goldberg, Marvin E.
2
Macklin, M. C.
2
Muela-Molina, Clara
2
Oakes, Steve
2
Reinares-Lara, Pedro
2
Rothschild, Michael
2
Sepstrup, Preben
2
Seufert, Wolfgang
2
Tolle, Elisabeth
2
Aggarwal, Amit
1
Alexander, Peter J.
1
Allan, David
1
Araman, Victor F.
1
Armstrong, Gary
1
Awunyo-Vitor, Dadson
1
Ayimey, Edward Kwame
1
Balfanz, Henry B.
1
Bates, Benjamin J.
1
Bates, Kenneth
1
Bauer, Hans H.
1
Behnke, Gwendolyn
1
Bekmeier-Feuerhahn, Sigrid
1
Bellman, Steven
1
Bente, Klaus
1
Bente, Klaus Alexander
1
Bentley, Joshua M.
1
Bohm, Peter
1
Bork, Reinhard
1
Bosselmann, Elke
1
Bottausci, Ingrid
1
Bourreau, Marc
1
Bovelet, Rainer
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Bradford, M. G.
1
Braun, Heiko
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
Journal of advertising research
5
European journal of marketing : EJM
4
Journal of marketing research : JMR
4
Media-Perspektiven
4
Economics letters
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
Konsum und Verhalten
3
The journal of consumer marketing
3
Business history review
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Information economics and policy : IEP
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Revue économique : revue bimestrielle
2
Schriften zu Marketing und Management
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Business research quarterly : BRQ
1
Contemporary economic policy : a journal of Western Economic Association International
1
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
1
DUV / Wirtschaftswissenschaft
1
DUV : Wirtschaftswissenschaft
1
EG-Nachrichten / Berichte und Informationen, Dokumentation
1
Ekonomisk debatt
1
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1
Erhvervsøkonomisk tidsskrift
1
Gabler Edition Wissenschaft
1
Healthcare Marketing / Jahrbuch
1
Hobart paperback
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
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ECONIS (ZBW)
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1
Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform
Santos, Manuel Alonso dos
;
Llanos-Contreras, Orlando
; …
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 971-984
Persistent link: https://www.econbiz.de/10014326284
Saved in:
2
Identifying the effect of persuasion
Jun, Sung Jae
;
Lee, Sokbae
- In:
Journal of political economy
131
(
2023
)
8
,
pp. 2032-2058
Persistent link: https://www.econbiz.de/10014339679
Saved in:
3
Responsive democracy and commercial media
Ghosh, Saptarshi P.
;
Jain, Nidhi
;
Martinelli, César
; …
- In:
Economics letters
222
(
2023
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014232829
Saved in:
4
Indonesian radio business model : radio network
Singarimbun, Kartika
;
Karlinah, Siti
;
Darwis, Yuliandre
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10014234952
Saved in:
5
Analysis of effective recall in radio advertising
Pedreño-Santos, Ana
;
Garcia-Madariaga, Jesus
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10013162625
Saved in:
6
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
7
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
8
Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk
;
Lee, Jung Youn
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
Saved in:
9
A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 407-416
Persistent link: https://www.econbiz.de/10012495761
Saved in:
10
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
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