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type_genre:"Glossary included"
~source:"econis"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Werbefunk"
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Hörfunkwerbung
137
Radio advertising
137
Advertising effects
30
Werbewirkung
30
USA
28
United States
28
Werbung
25
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24
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22
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Reinares-Lara, Eva
4
Martín-Santana, Josefa D.
3
Berkman, Dave
2
Craton, Lincoln G.
2
Dukes, Anthony
2
Gal-Or, Esther
2
Goldberg, Marvin E.
2
Hainer, Wolfgang
2
Macklin, M. C.
2
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Oakes, Steve
2
Reinares-Lara, Pedro
2
Rothschild, Michael
2
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1
Alexander, Peter J.
1
Allan, David
1
Araman, Victor F.
1
Armstrong, Gary
1
Awunyo-Vitor, Dadson
1
Ayimey, Edward Kwame
1
Balfanz, Henry B.
1
Bates, Benjamin J.
1
Bates, Kenneth
1
Behnke, Gwendolyn
1
Bellman, Steven
1
Bentley, Joshua M.
1
Bohm, Peter
1
Bork, Reinhard
1
Bottausci, Ingrid
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Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
3
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1
Arbeitsgemeinschaft für Kommunikationsforschung NRW
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European Society for Opinion and Marketing Research
1
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Werbe-Treff <5, 1985, Berlin, West>
1
Worldwide Broadcast Audience Research Symposium <1992, Toronto>
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
Journal of advertising research
5
European journal of marketing : EJM
4
Journal of marketing research : JMR
4
Media-Perspektiven
4
Economics letters
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
The journal of consumer marketing
3
Business history review
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Information economics and policy : IEP
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Revue économique : revue bimestrielle
2
Business research quarterly : BRQ
1
Contemporary economic policy : a journal of Western Economic Association International
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
1
EG-Nachrichten / Berichte und Informationen, Dokumentation
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Ekonomisk debatt
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Environment & planning
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Erhvervsøkonomisk tidsskrift
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Healthcare Marketing / Jahrbuch
1
Hobart paperback
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International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of revenue management : IJRM
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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138
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1
Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform
Santos, Manuel Alonso dos
;
Llanos-Contreras, Orlando
; …
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 971-984
Persistent link: https://www.econbiz.de/10014326284
Saved in:
2
Identifying the effect of persuasion
Jun, Sung Jae
;
Lee, Sokbae
- In:
Journal of political economy
131
(
2023
)
8
,
pp. 2032-2058
Persistent link: https://www.econbiz.de/10014339679
Saved in:
3
Responsive democracy and commercial media
Ghosh, Saptarshi P.
;
Jain, Nidhi
;
Martinelli, César
; …
- In:
Economics letters
222
(
2023
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014232829
Saved in:
4
Indonesian radio business model : radio network
Singarimbun, Kartika
;
Karlinah, Siti
;
Darwis, Yuliandre
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10014234952
Saved in:
5
Analysis of effective recall in radio advertising
Pedreño-Santos, Ana
;
Garcia-Madariaga, Jesus
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10013162625
Saved in:
6
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
7
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
8
Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk
;
Lee, Jung Youn
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
Saved in:
9
A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 407-416
Persistent link: https://www.econbiz.de/10012495761
Saved in:
10
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
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