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ECONIS (ZBW)
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Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
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2
The brand management of platform-based firms : attracting and managing external service providers
Richthofen, Georg Hubert Gotthard <Freiherr von>
-
2019
Persistent link: https://www.econbiz.de/10012170820
Saved in:
3
Three essays on new challenges and opportunities for marketing in an evolving technological environment
Heß, Nicole Jasmin
-
2018
Persistent link: https://www.econbiz.de/10011879492
Saved in:
4
Marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
;
Antonetti, Paolo
-
2019
-
Fifth edition
Persistent link: https://www.econbiz.de/10011981965
Saved in:
5
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
;
Harker, Michael
; …
-
2019
-
Fourth edition
Persistent link: https://www.econbiz.de/10011871887
Saved in:
6
Essentials of marketing
Blythe, Jim
;
Martin, Jane
-
2019
-
Seventh edition
Persistent link: https://www.econbiz.de/10011992381
Saved in:
7
Marketing
Hunt, C. Shane
;
Mello, John E.
;
Deitz, George D.
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011576029
Saved in:
8
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
9
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
10
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
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