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type_genre:"Graue Literatur"
~person:"Yip, George S."
~type_genre:"Book section"
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Search: subject_exact:"Globales Marketing"
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International marketing
5
Internationales Marketing
5
Globalisierung
4
Globalization
4
Welt
3
World
3
Confectionery industry
2
International competition
2
Internationaler Wettbewerb
2
Strategic management
2
Strategisches Management
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Süßwarenindustrie
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Yip, George S.
Douglas, Susan P.
13
Meffert, Heribert
13
Kotabe, Masaaki
10
Ahlert, Dieter
8
Craig, C. S.
8
Meissner, Hans Günther
8
Cavusgil, S. Tamer
7
Sander, Matthias
7
Zentes, Joachim
7
Kreutzer, Ralf T.
6
Samiee, Saeed
6
Solberg, Carl Arthur
6
Andersson, Svante
5
Czinkota, Michael R.
5
Ghauri, Pervez N.
5
Griffith, David A.
5
Jain, Subhash C.
5
Knight, Gary A.
5
Lingenfelder, Michael
5
Müller, Stefan
5
Pausenberger, Ehrenfried
5
Schmid, Stefan
5
Schramm-Klein, Hanna
5
Svensson, Göran
5
Aulakh, Preet S.
4
Dawar, Niraj
4
Head, Keith
4
Kowalik, Izabela
4
Leonidou, Leonidas C.
4
Mayer, Thierry
4
Morschett, Dirk
4
Okazaki, Shintaro
4
Papadopoulos, Nicolas G.
4
Pues, Clemens
4
Swoboda, Bernhard
4
Wilkinson, Timothy J.
4
Aurifeille, Jacques-Marie
3
Berentzen, Johannes
3
Berman, Nicolas
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Effects of globalization on the firm
1
International marketing ; Vol. III
1
Report / Marketing Science Institute
1
Strategy and globalization ; Vol. 1
1
Strategy and globalization ; Vol. 2
1
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ECONIS (ZBW)
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Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2009
Persistent link: https://www.econbiz.de/10003786948
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2
Global strategy ... in a world of nations?
Yip, George S.
-
2009
Persistent link: https://www.econbiz.de/10003787093
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3
Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2007
Persistent link: https://www.econbiz.de/10003555066
Saved in:
4
Global strategy ... in a world of nations?
Yip, George S.
-
2006
Persistent link: https://www.econbiz.de/10003410918
Saved in:
5
Demand for the use of global account management
Montgomery, David B.
;
Yip, George S.
;
Villalonga, Belén
-
1999
Persistent link: https://www.econbiz.de/10001455898
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