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type_genre:"Handbuch"
~subject:"Business-to-business marketing"
~type_genre:"Market information"
~type_genre:"Sammelwerk"
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Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
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Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
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