//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Hochschulschrift"
~language:"eng"
~subject:"Brand loyalty"
~subject:"Markentreue"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenbindung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
Markentreue
Consumer behaviour
10
Konsumentenverhalten
10
Brand
5
Markenartikel
5
Brand management
4
Markenführung
4
Social Web
4
Social web
4
Theorie
4
Theory
4
Deutschland
3
Advertising effects
2
Brand image
2
Germany
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Multivariate Analyse
2
Multivariate analysis
2
Werbewirkung
2
Automotive industry
1
Automotive services industry
1
Beziehungsmarketing
1
Bier
1
Blockchain
1
China
1
Competition
1
Customer integration
1
Customer retention
1
Customer service
1
Data Mining
1
Data mining
1
Data security
1
Datensicherheit
1
Digital economy
1
Digitalökonomie
1
Emojis
1
Emotional branding
1
more ...
less ...
Online availability
All
Free
2
Undetermined
1
Type of publication
All
Book / Working Paper
14
Type of publication (narrower categories)
All
Hochschulschrift
Article in journal
583
Aufsatz in Zeitschrift
583
Aufsatz im Buch
42
Book section
42
Graue Literatur
16
Non-commercial literature
16
Collection of articles of several authors
14
Sammelwerk
14
Arbeitspapier
11
Working Paper
11
Thesis
9
Case study
7
Fallstudie
7
Aufsatzsammlung
5
Collection of articles written by one author
4
Sammlung
4
Conference paper
3
Konferenzbeitrag
3
Handbook
2
Handbuch
2
Guidebook
1
Konferenzschrift
1
Ratgeber
1
more ...
less ...
Language
All
English
German
19
Author
All
Silberhorn, Nadja
2
Albors Garrigós, José
1
Beck, Lucas
1
Borchers, Oliver
1
Consiglio, Irene
1
Fleischmann, Martin
1
Fraß, Alexander
1
Gaustad, Tarje
1
Herrmann, Andreas
1
Hofstetter, Reto
1
Huang, Rui
1
Ivens, Björn Sven
1
Krishnamachari, Bhaskar
1
Kuester, Sabine
1
Möller, Jana
1
Pitz, Julia
1
Riivits-Arkonsuo, Iivi
1
Schoeneberg, Klaus-Peter
1
Schwille, Elisabeth Annet-Christine
1
Simon, Carina
1
Sucky, Eric
1
more ...
less ...
Institution
All
Otto-Friedrich-Universität Bamberg
1
Springer Fachmedien Wiesbaden
1
Universität Mannheim
1
Published in...
All
Business analytics
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Research
1
Series of dissertations
1
Thesis on economics and business administration
1
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand trust and blockchain technology : a consumer and user centered investigation
Fleischmann, Martin
-
2021
Persistent link: https://www.econbiz.de/10012542637
Saved in:
2
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
3
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
Saved in:
4
Others : essays on interpersonal and consumer behavior
Consiglio, Irene
-
2016
Persistent link: https://www.econbiz.de/10011629708
Saved in:
5
Harnessing facial cues to predict, assess, and increase the effectiveness of communication in marketing
Schwille, Elisabeth Annet-Christine
-
2018
Persistent link: https://www.econbiz.de/10011962093
Saved in:
6
Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
Fraß, Alexander
-
2016
Persistent link: https://www.econbiz.de/10011477787
Saved in:
7
Consumer engagement on facebook : conceptual and empirical analyses
Simon, Carina
-
2016
Persistent link: https://www.econbiz.de/10011886592
Saved in:
8
Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja
-
2010
Persistent link: https://www.econbiz.de/10008654412
Saved in:
9
The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje
-
2015
Persistent link: https://www.econbiz.de/10011439157
Saved in:
10
Consumer's journey as ambassador brand experiences
Riivits-Arkonsuo, Iivi
-
2015
Persistent link: https://www.econbiz.de/10011483294
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->