Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
Alexander Fraß ; With prefaces by Prof. Dr. Klaus-Peter Schoeneberg, Prof. Dr. José Albors Garrigós
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Fraß, Alexander |
| Other Persons: | Schoeneberg, Klaus-Peter (preface) ; Albors Garrigós, José (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markentreue | Brand loyalty | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Deutschland | Germany | China | Kraftfahrzeugwirtschaft | Nachkaufmarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | XXI, 317 Seiten Illustrationen 21 cm x 14.8 cm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Universitat Politècnica de València, 2015 |
| ISBN: | 3-658-14366-5 ; 978-3-658-14366-4 ; 978-3-658-14367-1 |
| Other identifiers: | 10.1007/978-3-658-14367-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477787