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type_genre:"Hochschulschrift"
~person:"Wirtz, Bernd W."
~subject:"Empirische Methode"
~type_genre:"Article in journal"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
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