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type_genre:"Kommentar"
~subject:"Marketing theory"
~type_genre:"Conference proceedings"
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The development of marketing theory and its philosophical underpinnings
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History of marketing thought ; Volume 3
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
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2
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
3
A history of schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644148
Saved in:
4
Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605084
Saved in:
5
A history of schools of marketing thought
Shaw, Erich H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003608596
Saved in:
6
Marketing, scientific progress and scientific method
Anderson, Paul F.
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2008
Persistent link: https://www.econbiz.de/10003610284
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7
Art or science? : fifty years of marketing debate
Brown, Stephen
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2008
Persistent link: https://www.econbiz.de/10003610294
Saved in:
8
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
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