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type_genre:"Lehrbuch"
~person:"Cannon, Joseph P."
~type_genre:"Fallstudiensammlung"
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Cannon, Joseph P.
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Basic marketing : a marketing strategy planning approach
Perreault, William D.
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2011
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18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
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Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
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2009
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17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
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2008
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16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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