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type_genre:"Lehrbuch"
~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Aufsatzsammlung"
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Advertising effects
Advertising
Werbewirkung
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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ECONIS (ZBW)
52
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Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
2
The role of sustainability in advertising
2024
Persistent link: https://www.econbiz.de/10014450241
Saved in:
3
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
4
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
5
Master of marketing measurement : Margaret Henderson Blair on marketing accountability
Blair, Margaret Henderson
-
2021
Persistent link: https://www.econbiz.de/10012321737
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6
Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
-
2020
Persistent link: https://www.econbiz.de/10012119121
Saved in:
7
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
8
Exploring consumers' curiosity : essays on the influence of curiosity on consumer behavior
Daume, Jana
-
2020
Persistent link: https://www.econbiz.de/10012404638
Saved in:
9
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Häusel, Hans-Georg
(
ed.
)
-
2019
-
4. Auflage
Persistent link: https://www.econbiz.de/10012040757
Saved in:
10
Differing outlook of contemporary advertising
Aydınlıoğlu, Ömer
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012136970
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