Exploring consumers' curiosity : essays on the influence of curiosity on consumer behavior
submitted by Jana Manon Daume (M.Sc.)
| Year of publication: |
2020
|
|---|---|
| Authors: | Daume, Jana |
| Publisher: |
Stuttgart |
| Subject: | Neugier | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 160 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Aufsatzsammlung ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, University of Hohenheim, 2020 |
| Notes: | Enthält u.a. 5 Aufsätze |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012404638