Exploring consumers' curiosity : essays on the influence of curiosity on consumer behavior

submitted by Jana Manon Daume (M.Sc.)

Year of publication:	2020
Authors:	Daume, Jana
Publisher:	Stuttgart
Subject:	Neugier \| Werbeplanung \| Advertising planning \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour \| Kaufentscheidung \| Purchase decision
Description of contents:	Table of Contents [gbv.de]

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