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type_genre:"Mehrbändiges Werk"
~subject:"KMU"
~subject:"Multinationales Unternehmen"
~type_genre:"Case study"
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KMU
Multinationales Unternehmen
Marketing management
455
Marketingmanagement
455
Marketing
95
Deutschland
80
Germany
78
USA
43
United States
43
Theorie
40
Theory
40
Beziehungsmarketing
38
Relationship marketing
38
Strategisches Management
35
Brand management
30
Markenführung
30
Welt
27
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27
Consumer behaviour
25
Innovation
25
Konsumentenverhalten
25
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23
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23
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22
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22
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22
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21
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20
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19
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17
Marketingstrategie
17
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17
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15
Marktforschung
14
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14
Großbritannien
13
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Mehrbändiges Werk
Case study
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129
Book section
129
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40
Non-commercial literature
40
Hochschulschrift
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Fallstudie
37
Thesis
37
Collection of articles of several authors
29
Sammelwerk
29
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18
Working Paper
18
Bibliografie enthalten
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Bibliography included
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Ratgeber
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Elektronischer Datenträger als Beilage
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34
German
6
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Mellahi, Kamel
3
Bertini, Marco
2
Gourville, John T.
2
Nwankwo, Sonny
2
Agrawal, K. M.
1
Akunuri, Jaya
1
Al-Oun, Salem
1
Beckett, Ronald C.
1
Beyer, Heiko
1
Blombäck, Anna
1
Centeno, Edgar
1
Cone, Malcolm H.
1
Deacon, Jonathan H.
1
Duquesnois, Franck
1
Ekwulugo, Frances
1
Eng, Teck Yong
1
Everett, André M.
1
Gbadamosi, Ayantunji
1
Grosse, Diana
1
Gurău, Călin
1
Hart, Susan
1
Hassell, Julian von
1
Ismail, Hossam S.
1
Kanavi, Shivanand
1
Khan, Hina
1
Kooy, Steven
1
Kuzee, Susan
1
Lamont, Matthew
1
Leiper, Neil
1
Link, Jörg
1
Lowe, Ben
1
Lowe, Julian F.
1
Lynch, David
1
Merath, Stefan
1
Mitra, Sarbani
1
Molitor, M.
1
Morrish, Sussie C.
1
O'Dwyer, Michele
1
Parameswaran, Krishna
1
Parameswaran, Ravi
1
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Case studies on MNCs in India
6
Entrepreneurship marketing : principles and practice of SME marketing
5
International marketing review
3
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
MNCs in India : issues and challenges
2
Corporate communications : an international journal
1
Global business and organizational excellence : a review of research & best practices
1
Handbook of Islamic marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of globalisation and small business : IJGSB
1
International journal of production economics
1
Journal of strategic management education : JSME
1
Journal of vacation marketing : an international journal
1
Management strategies and innovation
1
Management-Instrumente in kleinen und mittleren Unternehmen
1
Marketing intelligence & planning
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Sustainability and management : an international perspective
1
VW, Google, H&M, Wal-Mart, IKEA, Inditex, Nike, Red Bull
1
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ECONIS (ZBW)
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1
Marketing's role in the future of corporate sustainability efforts
Parameswaran, Ravi
;
Parameswaran, Krishna
;
Kooy, Steven
; …
- In:
Sustainability and management : an international perspective
,
(pp. 247-261)
.
2017
Persistent link: https://www.econbiz.de/10011580201
Saved in:
2
The company Nike Inc. : best practice strategies and problems in marketing ; a case study
Molitor, M.
-
2015
Persistent link: https://www.econbiz.de/10011350461
Saved in:
3
McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2015
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
Saved in:
4
Marketing strategies at the bottom of the pyramid : examples from Nestlé, Danone, and Procter & Gamble
Payaud, Marielle A.
- In:
Global business and organizational excellence : a …
33
(
2013/14
)
2
,
pp. 51-63
Persistent link: https://www.econbiz.de/10010346549
Saved in:
5
Supply chain strategy and its impacts on product and market growth strategies : a case study of SMEs
Sharifi, Hossein
;
Ismail, Hossam S.
;
Qiu, Jun
;
Tavani, …
- In:
International journal of production economics
145
(
2013
)
1
,
pp. 397-408
Persistent link: https://www.econbiz.de/10009785286
Saved in:
6
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
7
Case study : marketing strategies and performance of small and medium agro-farm businesses in Badia of Jordan
Al-Oun, Salem
- In:
International journal of globalisation and small …
4
(
2012
)
3/4
,
pp. 284-307
Persistent link: https://www.econbiz.de/10009672430
Saved in:
8
Exploring the logics of corporate brand identity formation
Blombäck, Anna
;
Ramírez-Passillas, Marcela
- In:
Corporate communications : an international journal
17
(
2012
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10009545474
Saved in:
9
Entrepreneurship marketing : principles and practice of SME marketing
Nwankwo, Sonny
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008757892
Saved in:
10
Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny
;
Richards, Darlington
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 367-384)
.
2011
Persistent link: https://www.econbiz.de/10008822512
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