//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Mehrbändiges Werk"
~subject:"Markenführung"
~subject:"media planning"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising media"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
media planning
Advertising media
138
Werbeträger
137
Advertising effects
60
Werbewirkung
60
Advertising
37
Werbung
37
Consumer behaviour
25
Konsumentenverhalten
25
USA
25
United States
25
Advertising planning
23
Werbeplanung
23
Internet marketing
17
Online-Marketing
17
Media industries
15
Mediensektor
15
Communication media
14
Kommunikationsmedien
14
Marketing management
12
Marketingmanagement
12
Media usage
11
Mediennutzung
11
Brand image
10
Celebrity endorsement
10
Celebrity-Werbung
10
Deutschland
10
Germany
10
Markenimage
10
Target group
9
Zielgruppe
9
Brand management
8
Theorie
8
Theory
8
Brand
7
Markenartikel
7
Fernsehwerbung
6
Television advertising
6
Internet
5
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Mehrbändiges Werk
Aufsatz in Zeitschrift
Article in journal
12
Aufsatz im Buch
7
Book section
7
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Guidebook
2
Hochschulschrift
2
Ratgeber
2
Conference proceedings
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Lehrbuch
1
Textbook
1
Thesis
1
more ...
less ...
Language
All
English
10
German
2
Author
All
Abedi, Vahideh Sadat
1
Balachander, Subramanian
1
Bichard, Shannon
1
Chan-Olmsted, Sylvia M.
1
Goodlich, Hayley
1
Hartnett, Nicole
1
Huang, Hazel H.
1
Kim, Alex Jiyoung
1
Kinsky, Emily S.
1
Kouki-Block, Monia
1
Kuzmany, Katrin
1
Marty, Linda
1
Matt, Dominique von
1
Mehta, Amisha
1
Michelon, Aaron
1
Mitchell, Vincent-Wayne
1
Rappaport, Stephen D.
1
Rosenaum-Elliott, Richard
1
Sommer, Christoph
1
Stocchi, Lara
1
Tam, Lisa
1
Tanusondjaja, Arry
1
Wellbrock, Christian M.
1
Wolter, Lisa-Charlotte
1
more ...
less ...
Published in...
All
Journal of media business studies
2
International journal of market research
1
JMM : the international journal on media management
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of the Operational Research Society : OR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Psychology & marketing
1
Young consumers : insight and ideas for responsible marketers
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
3
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
4
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
5
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
6
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
7
The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
8
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
9
"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.
;
Bichard, Shannon
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
Saved in:
10
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->