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type_genre:"Mehrbändiges Werk"
~subject:"Multinationales Unternehmen"
~type_genre:"Accompanied by computer file"
~type_genre:"Case study"
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Search: subject_exact:"Marketing strategy"
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Multinationales Unternehmen
Marketing management
461
Marketingmanagement
461
Marketing
96
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81
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79
USA
44
United States
44
Theorie
41
Theory
41
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39
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39
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35
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30
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30
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27
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25
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18
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Mellahi, Kamel
3
Bertini, Marco
2
Gourville, John T.
2
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1
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Case studies on MNCs in India
6
International marketing review
3
MNCs in India : issues and challenges
2
Global business and organizational excellence : a review of research & best practices
1
Global economic studies series
1
Handbook of Islamic marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Sustainability and management : an international perspective
1
VW, Google, H&M, Wal-Mart, IKEA, Inditex, Nike, Red Bull
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1
Marketing's role in the future of corporate sustainability efforts
Parameswaran, Ravi
;
Parameswaran, Krishna
;
Kooy, Steven
; …
- In:
Sustainability and management : an international perspective
,
(pp. 247-261)
.
2017
Persistent link: https://www.econbiz.de/10011580201
Saved in:
2
The company Nike Inc. : best practice strategies and problems in marketing ; a case study
Molitor, M.
-
2015
Persistent link: https://www.econbiz.de/10011350461
Saved in:
3
McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2015
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
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4
Marketing strategies at the bottom of the pyramid : examples from Nestlé, Danone, and Procter & Gamble
Payaud, Marielle A.
- In:
Global business and organizational excellence : a …
33
(
2013/14
)
2
,
pp. 51-63
Persistent link: https://www.econbiz.de/10010346549
Saved in:
5
Time for a unified campaign?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 129-133
Persistent link: https://www.econbiz.de/10009233222
Saved in:
6
Ist es Zeit für eine Markenstrategie?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 86-90
Persistent link: https://www.econbiz.de/10009234050
Saved in:
7
Market-orientation and Islamic business practices in Malaysia
Yusof, Raja Nerina Raja
;
Everett, André M.
;
Cone, …
- In:
Handbook of Islamic marketing
,
(pp. 187-207)
.
2011
Persistent link: https://www.econbiz.de/10009349676
Saved in:
8
Consumer behavior : global shifts and local effects
Rajagopal
-
2010
Persistent link: https://www.econbiz.de/10003872780
Saved in:
9
Marketing strategies of MNCs from emerging markets
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987948
Saved in:
10
Marketing strategies of MNCs from emerging markets ; [I]
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987962
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