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~type_genre:"Case study"
~type_genre:"Handbook"
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Search: subject_exact:"Marktsegmentierung"
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Marktsegmentierung
60
Market segmentation
55
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10
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3
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2
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2
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Global business and organizational excellence : a review of research & best practices
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Harvard-Business-Manager : das Wissen der Besten
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Haworth series in segmented, targeted, and customized marketing
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Industrial and corporate change
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Instrumentarium zur Bearbeitung segmentierter Märkte
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International journal of business and emerging markets : IJBEM
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International journal of managerial and financial accounting
1
International journal of retail & distribution management
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International journal of technology management : IJTM
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Journal of real estate literature : a publication of the American Real Estate Society
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Oil & gas journal : international petroleum news and technology
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ECONIS (ZBW)
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1
Die Blue-Ocean-Strategie in Theorie und Praxis : Diskurs und 16 Beispiele erfolgreicher Anwendung
Barsch, Thomas
(
ed.
);
Heupel, Thomas
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011893781
Saved in:
2
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
3
Is it a car or a truck? : managerial beliefs, the choice of product architecture, and the emergence of the minivan market segment
Engler, Daniel E.
- In:
Industrial and corporate change
24
(
2015
)
3
,
pp. 697-719
Persistent link: https://www.econbiz.de/10011389175
Saved in:
4
Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Venkatesan, Rajkumar
;
Farris, Paul W.
;
Wilcox, Ronald T.
-
2015
Persistent link: https://www.econbiz.de/10013474941
Saved in:
5
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
6
Marktsegmentierung im Sport
Nagel, Siegfried
;
Schlesinger, Torsten
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 93-114)
.
2013
Persistent link: https://www.econbiz.de/10009705022
Saved in:
7
Marktsegmentierung mithilfe der Kommunikationspolitik
Kürble, Peter
-
2013
Persistent link: https://www.econbiz.de/10010239131
Saved in:
8
Second-home owners' intention to purchase nature-based tourism activity products : a Norwegian case study
Tangeland, Torvald
;
Vennesland, Birger
;
Nybakk, Erlend
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 364-376
Persistent link: https://www.econbiz.de/10009736167
Saved in:
9
Segmenting the rural tourism market : th case of Potter County, Pennsylvania, USA
Dong, Erwin
;
Wang, Yawei
;
Morais, Duarte
;
Brooks, David
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009743760
Saved in:
10
Marktsegmentierung
Pepels, Werner
(
contributor
)
-
2013
-
[3. Aufl. ff.]
Persistent link: https://www.econbiz.de/10010236012
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