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type_genre:"Multi-volume publication"
~type_genre:"Fallstudie"
~type_genre:"Market information"
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Search: subject_exact:"Media selection"
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Advertising media
15
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7
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ECONIS (ZBW)
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Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
Saved in:
2
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011750918
Saved in:
3
Mediaplaner ... : Daten und Fakten
Organisation der Media-Agenturen
-
Frankfurt, M. : OMG
-
2014-2015 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10011303220
Saved in:
4
Fun and facts about American business : economic education and business propaganda in an early cold war cartoon series
Jack, Caroline
- In:
Enterprise & society : the international journal of …
16
(
2015
)
3
,
pp. 491-520
Persistent link: https://www.econbiz.de/10011551956
Saved in:
5
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2015
-
Second Edition
Persistent link: https://www.econbiz.de/10010474761
Saved in:
6
Zahlen und Daten für die Werbung : Media-Planer ...
Organisation der Media-Agenturen
;
Gesamtverband …
-
Frankfurt, M. : OMG Service GmbH
;
2012: Hamburg : G + J …
-
2012 - 2013
Persistent link: https://www.econbiz.de/10009752416
Saved in:
7
"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.
;
Bichard, Shannon
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
Saved in:
8
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
9
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
Saved in:
10
AWA 2009 : Allensbacher Marktanalyse, Werbeträgeranalyse
2009
Persistent link: https://www.econbiz.de/10008772357
Saved in:
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