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type_genre:"Non-commercial literature"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Kundenanalyse
272
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ECONIS (ZBW)
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1
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
Saved in:
2
Contextual effects in consumer research : an investigation of consumer information processing and behavior via the application of eye-tracking methodology
Suurmets, Seidi
-
2019
-
1st edition
Persistent link: https://www.econbiz.de/10012439234
Saved in:
3
Using a market basket analysis in tourism studies
Vavpotič, Damjan
;
Knavs, Karmen
;
Knežević Cvelbar, …
- In:
Tourism economics : the business and finance of tourism …
27
(
2021
)
8
,
pp. 1801-1819
Persistent link: https://www.econbiz.de/10012794883
Saved in:
4
Hidden variable models for market basket data : statistical performance and managerial implications
Hruschka, Harald
-
2016
Persistent link: https://www.econbiz.de/10011576529
Saved in:
5
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
Saved in:
6
Storying marketing research : the twisted tale of a consumer profiled
Quinn, Lee
;
Patterson, Anthony
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 720-733
Persistent link: https://www.econbiz.de/10009776448
Saved in:
7
A model of heterogeneous multicategory choice for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
- In:
Review of marketing science
11
(
2013
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10010189571
Saved in:
8
Not too many but also not too few : exploring the explanatory mechanisms for the negative effects of low customer density in retail settings
Uhrich, Sebastian
;
Luck, Michael
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10009573528
Saved in:
9
Market basket analysis in a supermarket
Pradeep, Neville C.
- In:
International journal of economics and management …
1
(
2012
)
2
,
pp. 137-142
Persistent link: https://www.econbiz.de/10010209978
Saved in:
10
Umfrage zur Analyse der Kunden des Tourismuszentrum Mecklenburgische Ostseeküste GmbH
Gutteck, Thomas
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002114710
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