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type_genre:"Reprint"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~source:"econis"
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International marketing
7
Internationales Marketing
7
Consumer behaviour
6
Konsumentenverhalten
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Brand image
3
Cultural identity
3
Kulturelle Identität
3
Markenimage
3
Welt
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World
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China
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Comparison
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Fast-food industry
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Globalisierung
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Globalization
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McDonald's Corporation
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Multinationales Unternehmen
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Holt, Douglas B.
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Houston, Michael J.
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Laroche, Michel
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Mooij, Marieke K. de
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Cross-cultural and critical perspectives on brands
International marketing ; Vol. 1
12
International marketing ; Vol. 2
12
International marketing ; Vol. 3
8
Rapid internationalization and international new ventures
3
Small business exporting: adoption of innovation
3
Legends in marketing
2
Macromarketing - a global focus ; Vol. 4
2
Major theoretical debates and contemporary issues in marketing theory
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Ethics, environment and social impacts
1
Future directions
1
Global-local consumption
1
Ideas with impact
1
International entrepreneurship
1
International management of research and development
1
Macromarketing - a global focus ; Vol. 2
1
Measuring and managing brands
1
Michael Porter ; Vol. 4
1
Routledge library editions / International business
1
Sage library in business and management
1
Strategy and globalization ; Vol. 1
1
Strategy and globalization ; Vol. 2
1
The Harvard business review classics series
1
The Harvard business review paperback series
1
The development of critical perspectives in marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
The nature and scope of marketing research
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ECONIS (ZBW)
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1
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
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2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
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3
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
4
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
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5
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
6
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
7
Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Wang, Charlie C. L.
-
2009
Persistent link: https://www.econbiz.de/10003785625
Saved in:
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