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type_genre:"Reprint"
~language:"eng"
~person:"Aaker, Jennifer"
~person:"Stewart, David W."
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Search: subject_exact:"Marktforschung"
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Aaker, Jennifer
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Cluster analysis in marketing research
Punj, Girish
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Stewart, David W.
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2009
Persistent link: https://www.econbiz.de/10003794510
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Dimensions of brand personality
Aaker, Jennifer
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2009
Persistent link: https://www.econbiz.de/10003784566
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From methods and projects to systems and process : the evolution of marketing research techniques
Stewart, David W.
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2008
Persistent link: https://www.econbiz.de/10003609461
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