Cluster analysis in marketing research
Year of publication: |
2009
|
---|---|
Authors: | Punj, Girish ; Stewart, David W. |
Published in: |
Quantitative marketing techniques and analyses. - London [u.a.] : Routledge, ISBN 0-415-44915-4. - 2009, p. 417-446
|
Subject: | Marktforschung | Market research | Clusteranalyse | Cluster analysis | USA | United States | Regionales Cluster | Regional cluster |
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